Eight months ago, one of my recent ventures struggled between sustaining and disruptive mindsets without ever really knowing how to describe the way in which the organization was at odds with itself. Ultimately, what decided the battle was pure pragmatism – it just wasn’t possible to move forward using the strategies, tactics, and metrics that work in a large organization bent on sustaining innovations. Eventually techniques more applicable to a startup company had to be used, and progress began in earnest.
I couldn’t have communicated my company’s past dilemma clearly unless I had read Clay Christensen’s book, The Innovator’s Solution. The book immediately provided me with a well-articulated framework and vocabulary to describe my experience last year. I finished the book armed with new tools to
harness and communicate my entrepreneurial intuition.