I recently joined attentiontrust.org, an organization working to build awareness about your “attention data.” In other words, all that data about your browsing habits that websites and ad networks are collecting.

This data can be turned into valuable information that in turn can be used to market to you and provide a better product experience for you. In addition, one can imagine what people could learn from one’s browsing habits, so the privacy issue is also wrapped up in this attention-quest.

attentiontrust.org is advocating for true consumer control of one’s own data. If attention information is valuable, let the consumer dictate who can use it, how they can use it, and for how much. I’ve always liked this concept, and I am happy to see a group advocating for it.

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