It’s a universal norm, people don’t like to change. It’s the mantra of idea busters the world over. “Great idea, but how are you going to convince people to actually use it.”

The good news it that there are people out there who embrace change and may even be addicted to it. These are the early adopters and the gadgetmongers among us. Everything hinges on them. If they don’t use it, then no one will. In engineering terms, they are society’s impedance transformer. Without them, change bounces off the wall of users happily or unhappily chugging along with the status quo. With them, change has a chance of taking hold.

So, if you are convinced that you have a good idea then get some early adopters on board and prove it.

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